We design your partner program with you—and turn it into contracts.
Many software providers grow not only through direct sales but also through resellers, integrators, and strategic sales partners. Yet partner programs often emerge ad hoc—without clear structure, scalable contracts, or aligned go-to-market processes. The result: drawn-out contract negotiations, unclear sales responsibilities, liability, IP, and compliance risks, and inefficient partner onboarding.
With Partner Programs & Reseller Agreements you get:
Decision Brief on the Structure of the Partner Program
Market-Standard Partner Agreements
Commercial & Legal Alignment for the Partner Program
IP and Compliance Structure
Partner Playbook & Enablement
Our Clients
We have extensive experience in designing and negotiating partner programs for manufacturers and resellers
As internationally active tech lawyers, we can support you with a high degree of pragmatism and legal acumen, because we come from large law firms and have built legal departments with efficient legal processes in fast-growing software companies ourselves. We also have many years of experience advising companies on the procurement of digital solutions.
Three steps to a pragmatic solution
We find pragmatic solutions for our clients, working in a structured way and with strong business sense.
Free Initial Consultation
We map out the situation with your decision-makers and analyze the status quo.
Pragmatic
Implementation
We solve the problem collaboratively, quickly, and pragmatically.
Lasting
Self-Sufficiency
We build structural solutions where needed, such as scalable processes, contracting playbooks, and training.
What our clients say
Real-world success stories
With LEXCHANGE as our legal partner, we efficiently scaled our contracting processes. Their ability to translate complex legal issues into actionable, business-oriented solutions was crucial for our successful negotiations and adherence to compliance standards in the tech sector.
Here's what your success looks like
We help software providers set up partner programs that are legally sound and commercially effective.
Our focus goes beyond the contracts—we integrate Legal into your partner strategy and your sales processes.
As part of this service package, we develop a scalable partner structure with you that is legally robust and operationally workable.
In concrete terms, that means:
A clearly structured partner program
Scalable and legally compliant partner agreements
Clear processes for partner onboarding and deal structures
What you specifically get
Design of the specific Reseller, Referral, or Integrator Model
Definition of Partner Roles and Responsibilities
Design of the Compensation and Incentive Structure
Proposal for Territorial Arrangements, Market Protection, and Exclusivity
Reseller Framework Agreement
SLA, DPA & Service Description
Optional: EULA
Optional: Distributor Annex
Optional: Referral Program
Alignment with your Sales Model
Clear Rules for Pricing, Margins, and Discounts
Rules for Support, Customer Protection, and Customer Ownership
Optional: Value-Added Services Concept
Usage Rights and Trademark Rules
Data Protection and Compliance Requirements
Optional: Provisions for Sub-Resellers and International Partners
Standardized Fallback Clauses for Negotiations
Negotiation Guidelines for Sales & Partner Managers
Clear Onboarding Structures for New Partners
Transparent fixed-price investment
No hidden costs. No hourly rates. No surprises.
Predictable costs
Transparent pricing with no unpleasant surprises. You know from the start what the project will cost and can budget accordingly.
Clear expectations
Both sides know exactly what will be delivered and what it will cost. No endless discussions about scope changes or additional hours.
Focus on results
We are paid for results, not for time spent. This motivates us to work efficiently and achieve our goals quickly.
Risk is on us
If the project takes longer than planned, that's our problem, not yours. You have cost certainty and can plan with peace of mind.
Decision Brief on the Structure of the Partner Program
Market-Standard Partner Agreements
Commercial & Legal Alignment for the Partner Program
IP and Compliance Structure
Partner Playbook & Enablement
Frequently Asked Questions from our clients
We specialize in B2B SaaS and software business models, particularly in the areas of IoT & Infrastructure, Telecommunications, Hosting & Cloud Computing, Fintech, AI, and Legal Tech. We have extensive experience in selling SaaS to enterprise clients and the public sector, as well as in complex software projects such as private clouds or software development. Our in-house experience allows us to understand the specific challenges of these industries from both a commercial and operational perspective.
We offer both, but fixed prices are our standard. For clearly defined projects (e.g., playbooks, general terms and conditions, partnership agreements), we work with fixed prices. This gives you full cost control and no surprises at the end of the month.
For ongoing support, we offer retainer models with a fixed monthly capacity. We only use hourly billing for dynamic projects, and even then, always with a clear budget corridor.
We are a law firm, meaning we provide our services as licensed attorneys and thus under professional regulations (including confidentiality, independence and professional liability insurance).
At the same time, in addition to traditional legal advice, we also do Legal Ops/strategy and process work (e.g., playbooks, templates, workflows). However, for us, this isn't "just consulting," but rather implementation-oriented legal and contract work: We combine legally sound positions with pragmatic negotiation and implementation support.
In short: Lawyers, with additional operational implementation expertise (Legal Ops).
We offer a free Legal Health Check (bookable through our website). In a 45-minute discovery call, we analyze your situation, identify gaps, and map out a concrete roadmap. After that, you decide whether and how we work together.